CAMPAIGN: Social Purpose (2023) Archives - HiveInnovates https://www.innovatingcanada.ca/topic/campaign-social-purpose-2023/ Mon, 08 Apr 2024 13:02:06 +0000 en-CA hourly 1 https://s3.eu-north-1.amazonaws.com/cdn-site.mediaplanet.com/app/uploads/sites/114/2019/08/08002146/cropped-Icon-IC-32x32.png CAMPAIGN: Social Purpose (2023) Archives - HiveInnovates https://www.innovatingcanada.ca/topic/campaign-social-purpose-2023/ 32 32 Q&A with Founder of the Steve Nash Foundation & Former NBA MVP and Coach https://www.innovatingcanada.ca/diversity-and-inclusion/social-purpose/qa-with-founder-of-the-steve-nash-foudnation-former-nba-mvp-and-coach/ Thu, 14 Dec 2023 00:00:00 +0000 https://www.innovatingcanada.ca/?p=53705 Steve Nash shares insights on his foundation’s focus on childhood, impactful programs, and ways individuals can support empowering young lives Learn more about the Steve Nash Foundation.

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Steve Nash shares insights on his foundation’s focus on childhood, impactful programs, and ways individuals can support empowering young lives

Can you tell us about the inspiration behind starting your foundation and what led you to focus on this particular cause?

Growing up in Canada, from a very young age I saw the impact of contributing.  My parents modeled that for my siblings and me, and we really understood the importance of community and helping.  When we formed the Steve Nash Foundation, my family took time to really look at where we hoped to effect change; focusing on childhood was something that we all agreed on, primarily because we felt how deeply lucky we were to have had the childhood we enjoyed – a safe place to live, access to healthcare, education, arts and sports and time to just be kids.  We felt that if we could in any way increase those opportunities for others, that was a meaningful place to start.

Could you share some specific programs or initiatives that your foundation has implemented to make a positive impact on the lives of young people in underserved communities?

Early childhood has been a focus for the Steve Nash Foundation for over 15 years now – the return on investment during that prenatal-to-five years period is remarkable, and the science bears that out.  We were fortunate to team with the Buffett Early Childhood Fund and others to bring Educare Arizona to Phoenix while I was playing there.  We’re now in our 13th school year, helping to provide Early Head Start and Head Start-eligible infants, toddlers and preschoolers with the highest quality start to life and learning; more recently, we helped create Let’s Talk Dads, to bring that science to new fathers. 

What are some of the most memorable success stories or moments you’ve experienced through your foundation’s work, where you’ve seen a significant change in the lives of the youth you’ve supported?

During the first summer of the COVID-19 pandemic, an Island community school in B.C. reached out – a teacher-librarian there had a very diverse student population, and knew how significantly her students were affected by both the pandemic and their awakening sense of social justice brought about by current events.  She wrote us with her concern that her library couldn’t support their needs, and could we help. That exchange sparked our READy platform, which works to both increase kids’ access to books that reflect their diverse demographics and perspectives, and provides public schools with social emotional learning curriculum and teacher training to promote empathy, equity and positive outcomes.

In what ways can individuals, communities, or organizations get involved and support the Steve Nash Foundation’s mission to empower and educate young people?

Lots!  From donating – and we have some great items to choose from at stevenash.org/assist – to using our age-and-stage READy book lists when you’re looking for something to read or gift, to coming out and volunteering or playing with us, we so appreciate people using their time and resources to help us grow health in kids. It really does make a difference.

Can you share some key features and benefits that users can expect to experience when using BLOCK, and how do you envision it making a positive impact on people’s overall health and well-being?

BLOCK is an evidence-based curriculum designed to create and integrate healthy habits to improve quality of life with each component. With the “Daily 8,” we created a purposeful, attainable entry point for just about everyone to start a movement habit – it’s eight minutes, we all have it, and with three intensities we can all achieve and repeat it. Our mental health offering is similar in that it begins with 30, 60 and 90-second evidence-based breathing protocols to combat stress, anxiety, lack of focus or mood, giving people accessible bite-sized routines that build into a habit of mental health management. And our sleep prep routines also contribute to changing behaviors. Being able to couple gains in movement, mental health and sleep can help cement some better habits through a more holistic approach – small investments in our own health that really matter.  


Learn more about the Steve Nash Foundation.

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Q&A with Indigenous Advocate & Activist https://www.innovatingcanada.ca/diversity-and-inclusion/social-purpose/qa-with-indigenous-advocate-activist/ Thu, 14 Dec 2023 00:00:00 +0000 https://www.innovatingcanada.ca/?p=53713 Michelle Chubb shares her journey as an Indigenous activist, addressing challenges faced by communities and ways to foster support and inclusion

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Michelle Chubb shares her journey as an Indigenous activist, addressing challenges faced by communities and ways to foster support and inclusion

Can you tell us about your journey as an indigenous activist and what inspired you to start advocating for indigenous rights and culture?

I started my activist journey back in 2020 when I was posting videos on TikTok. It started when I was getting asked to bring awareness to certain topics that needed attention. So I did just that & ever since then I would post about important issues that we face as an Indigenous community. It was also driven by growing up in Winnipeg where we have to face discriminative & racial tactics against our people, such as MMIWG2S+ or just not being favoured in the justice system. I always remembered hearing the news growing up & seeing an indigenous woman on the tv saying they were missing, all I thought was that could be me next. It’s an ongoing epidemic that needs attention. When I do make activist videos though, I do get hate from people who do not like indigenous people because of the outdated beliefs, I simply just ignore them because obviously we all don’t think the same but there are a lot more people who are starting to stand and become allies with the community which I am very grateful for! As for the culture aspect, I would start posting about it because I remember posting a video of myself in my jingle dress and a lot of people were taken back, they wanted to see more & that’s when I incorporated more culture videos. Not a lot of people know about our cultures/history & I think its important that they know because when I went to school we learned about one paragraph of our people, I had to take a separate course in high school that I had to sign up for. Otherwise I wouldn’t have known about the history I do now & it all makes sense. 

What are some of the key challenges faced by Indigenous communities today, and how do you envision we can help overcome them?

 I can write off this whole page to tell you what we face as a community, there are so many problems that need attention. For example, the environment from indigenous communities, the ecosystem is changing rapidly because of the exploitation of the land from these bigger companies that want something from the community such as water. That can change the way fish live, how the animals survive, the way the land changes & that all circles around back to the community that needs the land to survive due to colonization. A lot of the elders depend on the land to survive, such as hunting for wild meat because the food prices from stores are so high they simply cannot afford. Discriminative justice, we are usually targeted because of how we look or how we live. 

Could you share a particularly impactful moment or experience that has fueled your determination to bring about positive change for Indigenous communities?

When I started getting emails about wanting to be in Teen Vogue or I got asked to model for some companies, that’s when I realized this is real & I’m actually doing it

In your opinion, what role do non-Indigenous individuals and organizations play in supporting the rights and well-being of indigenous peoples, and how can they contribute to positive change?

There’s a big role they have to contribute because there’s only so many of us, we are really the minorities of both countries, Canada and the United States of America. It’s basic human rights that we are bringing awareness to. They need to start by educating themselves & bring awareness to these topics.

How can individuals and communities engage and join efforts to promote Indigenous rights, preserve cultures, and create a more inclusive society?

Start by inviting indigenous peoples to your tables and discuss what needs to be done, because most of the time things aren’t done correctly. Amplify indigenous voices and share their stories!


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Q&A with the Marner Assist Foundation https://www.innovatingcanada.ca/diversity-and-inclusion/social-purpose/qa-with-the-marner-assist-foundation/ Thu, 14 Dec 2023 00:00:00 +0000 https://www.innovatingcanada.ca/?p=53729 Mitch Marner discusses the Marner Assist Foundation’s mission, initiatives, and goals, emphasizing the importance of children’s care and well-being For more information and ways to get involved, please visit social channels or marnerassistfoundation.com! 

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Mitch Marner discusses the Marner Assist Foundation’s mission, initiatives, and goals, emphasizing the importance of children’s care and well-being

Can you tell us about the mission and goals of the Marner Assist Foundation, and why you chose to focus on children’s care in your philanthropic efforts?

Our foundation advocates and fundraises for organizations that support children’s social care, health, education, and environmental causes to ensure they have a sustainable future. We are passionate about children’s care because we believe that investing in the next generation is pivotal for shaping a better future. By focusing on their needs, we can give them a strong foundation to thrive and reach their full potential. By allocating resources towards initiatives such as improving access to mental health care, education, and eliminating food insecurity, we are and can continue to create lasting change.  

How has your personal experience with hockey and sports shaped your perspective on the importance of children’s care and well-being, and how does the foundation reflect these values?

Hockey is a sport that requires simple hard work, discipline and teamwork which has taught me that nurturing a child’s physical and mental development is crucial for their overall growth. I have seen how providing children with a safe and supportive environment can not only enhance their performance on the ice, but also improve their academic successes and social connections off the ice. From instilling self-confidence to creating healthy habits and encouraging a sense of community, hockey has highlighted the importance of prioritizing children’s care and well-being. The foundation reflects these values by partnering with organizations that share our ideals and goals, to build a brighter future for all children. 

Could you share some specific initiatives or projects that the Marner Assist Foundation has undertaken to support children’s care and the community?

Two of our biggest organization partners are Second Harvest and FEMAP. Second Harvest aims to address the issue of food insecurity among children and families, with a focus on providing nutritious meals for school lunches. The Marner Assist Foundation has partnered with them to fund their Feeding our Future program and Holiday Food Drive, which has provided more than 400,000 healthy meals to youth in our community. The First Episode Mood and Anxiety Program, or FEMAP provides transformative mental health care to youth in London and the surrounding areas. With our partnership, FEMAP has been able to create a revolutionary patient-centered experience, prioritizing early intervention and prevention, with the hope to spread this model across the province to positively impact as many lives as possible. These are only two of the dozen or so programs we support annually. 

In your opinion, what role do professional athletes like yourself play in promoting the well-being of children and the community at large, and how does your foundation contribute to this role?

The influence that professional athletes hold provides a platform to spread awareness about important issues that we all face today.By engaging in fundraising efforts and encouraging children to participate, we serve as powerful examples for their impressionable minds and inspire youth to create change in their own community. The foundation not only supports children’s overall well-being but also fosters a sense of community by bringing together individuals from diverse backgrounds. Overall, the foundation’s unwavering dedication allows us to make a meaningful difference in the lives of children.

What are your long-term goals for the Marner Assist Foundation in terms of improving children’s care, and how can others get involved or support your efforts?

Our organization has ambitious long-term goals to provide sustainable support and make lasting impact on the communities we serve. Amid our continuing partnerships with organizations such as FEMAP, Second Harvest, 360 Kids, Salvation Army, and Lumenus we strive to transform lives and ensure a brighter future for generations to come. We always welcome new sponsors and donors for our fundraising efforts, it is with your support that we can continue our efforts to Make An Assist.


For more information and ways to get involved, please visit social channels or marnerassistfoundation.com

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This Holiday Season, Consider Indigenous-Led Charities to Make Meaningful Change https://www.innovatingcanada.ca/diversity-and-inclusion/social-purpose/this-holiday-season-consider-indigenous-led-charities-to-make-meaningful-change/ Thu, 14 Dec 2023 00:00:00 +0000 https://www.innovatingcanada.ca/?p=53926 Canadians are finally reckoning with the country’s long and shameful history with Indigenous communities, but there is still so much work to do. While donations to Indigenous Peoples charities grew faster compared to all other charitable categories in both 2020 and 2021 on CanadaHelps, Canada’s largest online donation and fundraising platform, these charities still only … Continued

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Wanda Brascoupé, Indigenous Peoples Solidarity Fund Curator at Unite for Change

Wanda Brascoupé

Indigenous Peoples Solidarity Fund Curator at Unite for Change


Canadians are finally reckoning with the country’s long and shameful history with Indigenous communities, but there is still so much work to do.

While donations to Indigenous Peoples charities grew faster compared to all other charitable categories in both 2020 and 2021 on CanadaHelps, Canada’s largest online donation and fundraising platform, these charities still only received 3.3 percent of donations in 2021. This is far lower than gifts made to environment charities (5.1 percent), animal charities (5.9 percent), arts and culture charities (6.9 percent), international charities (9.4 percent), education charities (18.4 percent), health charities (26.4 percent), religious charities (28.3 percent), and social service charities (45.6 percent).*

In a recent survey published in CanadaHelps’ 2022 Giving Report, 18.3 percent of Millennials (aged 25 to 39 years of age) placed Indigenous causes in their five top causes, while only 13.7 percent of Generation X (aged 40 to 54) and 13.1% of Baby Boomers (55 – 85) did the same. For Generation Z (aged 18 to 24 years old), 22.3 percent placed Indigenous causes in their top five list of causes they care about — the highest of any age group surveyed.

While we know that many Canadians have donated to Indigenous causes in response to the discovery of unmarked graves and of learning of Canada’s dark history, Canadians must have an opportunity to engage in reconciliation beyond Orange Shirt Day, which takes place only once a year. That’s why I’m calling on all Canadians in the position to give this holiday season to stand with Indigenous ingenuity and brilliance by supporting Indigenous-led charities.


Learn more at uniteforchange.com.

Wanda Brascoupé, Bear Clan, Skarù rę and Anishinabe. Wanda has been in the philanthropic sector for 20 years as a volunteer, fundraiser, donor, and connector and now works as an advisor to Indigenous and non-Indigenous foundations and charities. She is the curator of the Indigenous Peoples Solidarity Fund on UniteforChange.com, which has raised more than $1 million for Indigenous-led charities.
*Totals do not add up to 100 percent as charities can identify in more than one charitable category.

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Driving Social Change: Circular Economy Month https://www.innovatingcanada.ca/diversity-and-inclusion/social-purpose/driving-social-change-circular-economy-month/ Thu, 14 Dec 2023 00:00:00 +0000 https://www.innovatingcanada.ca/?p=53939 In order to reduce our environmental impact and adapt to climate change, Canadians must reexamine how they purchase, consume, and dispose. Enter the circular economy, which re-engages consumption and production beyond our current linear model (take-make-waste) by decoupling economic growth from resource use. Since 1978, Circular Innovation Council, a national not-for-profit, has focused on a … Continued

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Jo-Anne St. Godard

Executive Director, Circular Innovation Council 


In order to reduce our environmental impact and adapt to climate change, Canadians must reexamine how they purchase, consume, and dispose. Enter the circular economy, which re-engages consumption and production beyond our current linear model (take-make-waste) by decoupling economic growth from resource use.

Since 1978, Circular Innovation Council, a national not-for-profit, has focused on a more environmental and economical way of redefining waste and reintegrating it back into production as valued resources. We believe that by putting circular economy concepts into action through collaboration and inclusion, we discover solutions that preserve nature and design waste out of production and consumption.

Circularity has the ability to improve the value of natural resources, reduce carbon emissions, and eliminate waste. It encourages innovation in product design and business delivery systems. Transitioning to a circular economy doesn’t balance economic, environment, and social priorities in isolation: it delivers them simultaneously

Waste Reduction Week in Canada, the long-running historic predecessor to Circular Economy Month, began in the mid-1980’s.  Launched by Circular Innovation Council, Circular Economy Month is Canada’s first-ever public awareness campaign dedicated to educating and empowering Canadians to support an economy that delivers on the most important values of Canadians: protecting the planet and prioritizing people. It has become the marquee educational program engaging and empowering Canadians from all corners of the country; youth, educators, policymakers, businesses, and communities.

For 20 years, Waste Reduction Week focused on the concepts of waste reduction and recycling as a key component of our transition to a circular economy. However, educating Canadians on this new model of consumption involves more than just one week. That’s why we extended Waste Reduction Week in Canada into Circular Economy Month, a month-long campaign in October that educates and excites Canadians about the opportunities and benefits of the circular economy.

While the educational campaign is most active during October, Canadians can engage with Circular Economy Month throughout the year. In 2023, you can look forward to an exciting contest, webinar and more happening in the new year. More to come, so stay tuned to Circular Economy Month’s social media channels and subscribe to the mailing list to receive program updates to your inbox!

Circular Economy Month, with its year-round resources and programs, plays a pivotal role in cultivating a sense of community among individuals, governments, and businesses committed to sustainable practices. It stands as a testament to the power of collective action and sustained commitment. As we navigate the challenges of a rapidly changing world, initiatives like Circular Economy Month serve as guiding lights, illuminating the path towards a more sustainable and resilient future.


Learn more at circularinnovation.ca.

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Adopt a Club Program a Perfect Fit with Mr. Lube + Tires’ Social Purpose https://www.innovatingcanada.ca/diversity-and-inclusion/social-purpose/adopt-a-club-program-a-perfect-fit-with-mr-lube-tires-social-purpose/ Thu, 14 Dec 2023 00:00:00 +0000 https://www.innovatingcanada.ca/?p=53949 Mr. Lube’s Adopt a Club partnership program with BGC Canada ensures safe travels for kids and their drivers all year long.  Having safe vehicles is important — especially when you’re charged with transporting kids to various events and activities. Last year, Mr. Lube + Tires launched the Winter Tire program to provide free winter tires … Continued

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Pamela Lee

President and CEO, Mr. Lube + Tires


Mr. Lube’s Adopt a Club partnership program with BGC Canada ensures safe travels for kids and their drivers all year long. 

Having safe vehicles is important — especially when you’re charged with transporting kids to various events and activities.

Last year, Mr. Lube + Tires launched the Winter Tire program to provide free winter tires and same-day installation for BGC Canada (formerly Boys and Girls Clubs) vehicles through its 167 franchise locations across the country.

I think as businesses, we need to look beyond the bottom line and see how we’re improving the world around us, and initiatives like Adopt a Club are a big part of that.

Building on the program’s success, Mr. Lube is now planning to launch Adopt a Club in 2024, where franchisees provide additional free vehicle servicing like oil changes, filters, transmission service, battery testing and replacement, and more on BGC vehicles. “We recognize we’re in a unique position to help BGC Clubs safe on the road and Adopt a Club will help them do that while avoiding costly repairs,” says Pamela Lee, President and CEO of Mr. Lube. 

Adopt a Club a reflection of company’s social purpose

Supporting children and the charities that support them is something Mr. Lube holds dear. “Children are the heart of our communities, so partnering with local BGC Clubs is a perfect fit,” says Lee. 

Like the Winter Tire program, Adopt a Club will be administered through the Mr. Lube Foundation, the company’s charitable arm, established in 2002. To date, the Foundation has donated over 6 million dollars to charities across the country. 

“The Adopt a Club program reflects the strong connection our franchise owners feel with their local communities,” says Lee. “Many of them have kids in different BGC programs and can really relate to what local clubs do, which helps us have a stronger community impact.” says Lee.

Making an impact in the community is strongly tied to Mr. Lube’s social purpose. “I think as businesses, we need to look beyond the bottom line and see how we’re improving the world around us, and initiatives like this are a big part of that,” says Lee. 


To learn more about Mr. Lube’s partnership with BGC Canada or how you can donate directly to BGC Canada, visit  bgccan.com

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360°kids Is on a Mission to Prevent Homelessness and Support Youth https://www.innovatingcanada.ca/diversity-and-inclusion/social-purpose/360kids-is-on-a-mission-to-prevent-homelessness-and-support-youth/ Thu, 14 Dec 2023 00:00:00 +0000 https://www.innovatingcanada.ca/?p=54120 This holiday season, you can help 360°kids to make a difference in the lives of our youth. In the mosaic of Canada’s charitable landscape, 360°kids stands proudly as a beacon of change, recently earning its place amongst Canada’s top 100 charities and securing a spot in the top 10 At-Risk Youth Social Services in Ontario. … Continued

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This holiday season, you can help 360°kids to make a difference in the lives of our youth.

In the mosaic of Canada’s charitable landscape, 360°kids stands proudly as a beacon of change, recently earning its place amongst Canada’s top 100 charities and securing a spot in the top 10 At-Risk Youth Social Services in Ontario. This recognition underscores the organization’s unwavering commitment to addressing and preventing youth homelessness through supports that tackle the root causes faced by young people. At the heart of their work is a continued commitment to providing preventative, comprehensive, and inclusive support for all youth who seek help.

Compassion through comprehensive support

360°kids recognizes that the path to ending youth homelessness involves more than just shelter — it encompasses the comprehensive well-being of each individual. The support is rooted in four key pillars: housing, education, employment, and well-being. The wide array of programs and services ensures that youth find the support they need within the organization.

The comprehensive support starts by addressing the immediate housing needs of the youth through traditional and innovative emergency and long-term affordable housing options, such as Connections emergency housing, Nightstop community hosting, and the longer-term Transitions program. While in their care, youth are encouraged to continue their education through the iGrad school, in partnership with the York Region District School Board.

However, the support doesn’t stop at just housing and education. The employment programs and services provide training that helps prepare young people, who may be facing obstacles and challenges, for a future filled with opportunities. Lastly, the focus is also on their overall health and well-being, addressing the mental, physical, and emotional impacts that youth experiencing homelessness face. The organization understands that true stability extends beyond just having a roof over their heads.

360°kids is committed to fostering inclusivity and a sense of belonging among youth entering their care. The programs are designed to support their individuality and connectedness to their community. While working with youth, the goal is to help them feel included, seen, and proud of their identity. This is a commitment to the values of compassion and belonging — to create a supportive and inclusive environment that celebrates diversity and promotes self-esteem.

Community support matters

As the organization celebrates its recent accolades and reflects on more than three decades of community service, it recognizes the road ahead is fraught with challenges. Issues such as housing insecurity, escalating living costs and the need for mental health support are just a few of the hurdles to overcome. It is crucial to understand that enduring change can only be forged through the united strength and backing of individuals, businesses, and institutions.  People are encouraged to learn more about the programs and services, get involved in the campaigns, and support organizations like  360°kids.  It’s not just investing in a charity — it’s investing in a brighter, more compassionate future for youth — a future where they’re not defined by their circumstances but by the boundless potential that resides within each of them.


Learn more at 360kids.ca.

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